Using Survature has paid off. The Tennessee Theatre is now a stickler for results analysis and has the priority based patron feedback to support their decision making.
They determined, surprisingly, that advertising is not a top priority for marketing shows to their customer base. Their own website, the performer’s website and their own email newsletter are much more effective.
In addition, they were able to use Survature’s cross-segmentation tool to compare first-time customers vs. repeat customers, giving them quantitative evidence that has refined how they use marketing channels to reach and speak to patron’s of varying experience with the theater.
Most of all, the team at the Tennessee Theatre found that using a feedback platform like Survature fit flexibly within their very hectic daily workflow, which they themselves call “one show at a time.” Having one easy to use system to support their whole workflow of feedback management helps them make decisions with more confidence, more quickly and address the needs of their patrons.
View example results from the Tennessee Theatre's survey.