The media landscape is shifting drastically. Media outlets are constantly looking for the right content to satisfy their audiences, content that will keep audiences watching, listening and more engaged. Audiences are changing their viewing and listening habits, consuming content via multiple platforms and on multiple devices. The combination makes for a formidable challenge to serve and grow an audience.
Survature can help. With a 2 minute Survature survey, media outlets can instantly reveal audience interests and their hot topic priorities. Media outlets can discover who is accessing their content and on what device, giving media managers clear direction when prioritizing resources.
Survey results from traditional surveys only provide one-dimension of insight, making it impossible to differentiate between similarly grouped results. How do you decide which “poor performer” is the most important?
Survature’s unique, behavior-based analytics add a second, priority dimension to the results, making it easy to differentiate what matters most among similarly grouped results.
Revealing both the ratings and their priority offers clear evidence that cuts through any debate about where to focus attention for improvement.