Innovation comes with many kinds of risks. Some reports 40% of new product launches fail. Some estimates are as high as 80%. Clearly, there is no easy success.
Be it an established multi-national company or a medical device startup in Series A/B/C/D, business innovation requires listening to the market, focusing on users and customers, and collaborating between engineering, sales, and marketing. However, data from different sources often conflict. Furthermore, exchanging subjective opinions and anecdotal experiences can only exacerbate biases and create even more risks. What's required for making high consequence decisions is data with reliability and clarity.
Survature is a behavior science tool designed for achieving reliability and clarity with efficiency. It is easy to deploy. Just like a survey, but the psychology-enabled diagnostic insights are automated and complete.