Accelerate the assessment process and get unprecedented precision of your brand‘s perception Enhance buyer personas based on the real needs, goals and concerns of your customers.

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Your strategy is only as good as your information

The big challenge is truly understanding your customer, your team that serves the customer, and the customer's customer.

A winning strategy starts by understanding the psychology of everyone involved

  • How do the customers (and the market) see us?
  • What needs are the customers really telling us?
  • What is the true motive of potential partners?
  • How do we know if we have the right sales strategy?
  • Is that new potential sector viable to enter?

Survature identifies what drives people

Survature is the world's only survey platform that reveals human psychology.

  • Hierarchy of needs
  • Sense of risk
  • Perception of constraints

Survature determines what drives people with one instrument—
introducing The AnswerCloud

Survature’s AnswerCloud™ provides a scientific process to ask powerful questions in a quick, easy, and user-friendly way—people love it!

The AnswerCloud™ captures “what people say” and “how they say it” by using a novel digital engagement model to get deeper data about their interaction behavior.

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Start with one of our customizable AnswerCloud templates

Build a stronger brand, and discover actionable insights using Survature’s all-new survey platform that increases participation and reveals participant priorities.

Marketing & Brand Management

Marketing is under rapid change, be it customer needs, competing market forces, or internal job expectations. However, the big question of “Why do people do what they do?” stays the same. Be more effective by having a psychological understanding of people.

The Survature platform provides a proven solution with ready-to-go templates and data products; solutions that are needed to measure the effectiveness of marketing programs and track progress toward organizational goals and operational objectives.

  • Brand Perception and Competitive Positioning
    4 minutes
    Preview
  • Brand Equity
    4 minutes
    Preview
  • Buyer Persona
    3 minutes
    Preview
  • Buyer Risk/Concern Profiling
    2 minutes
    Preview
  • Sales Process Support
    3 minutes
    Preview

Automated AnswerCloud analysis reveals psychology insights—
people's hierarchy of needs

Based on smart data from the AnswerCloud, Survature reveals a two-dimensional view that links intrinsic psychology with the extrinsic real world.

This all new two-dimensional information space enables deep, fully automated analysis with creates concise and distilled data products.

Survature’s Action Priorities Grid (APG) and Complete Profile Report (CPR) help leaders make and communicate executable decisions better and faster. For the first time, all aspects of a big question can be distilled and condensed into a single page automatically.

Example CPR

Be it for strategy development or action planning, Survature helps leaders formulate next steps clearly and succinctly.

Survature’s automated data products clearly identify the top of mind priorities of your customers.

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Example CPR

What our customers say about Survature

Survature is a powerful tool that provides us with deep, actionable insights to make evidence-based decisions.
Victor Sanchez
LinkedIn, Director — Workplace Performance and Innovation
Picture of Victor Sanchez
Using Survature, we can understand our customers’ needs on every project with unparalleled precision, ease, and flexibility.
Eric Bondy
Malibu Boats, VP of Sales
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