The Business Problem
The term “Knowledge Worker” was first used to distinguish the well educated part of the workforce from the less educated. Unfortunately, having a college degree today does not guarantee an ability to handle all the challenges of today's knowledge economy. While most companies know how to measure work efficiency, for knowledge workers, their ability to adapt, build, discover and win opportunities when things are tough transcends the mere efficiencies of day to day tasks.
Management science research shows that among people who have the right credentials, between 40-60% are NOT true knowledge workers — including the management ranks!
In order for a company to meet and exceed growth targets, the company must identify and empower their Knowledge Workers. Do you know if your team is capable of developing strategies and refining execution? On a deeper level, are they aware of what they are “supposed” to do or “allowed” to do?
There is another equally important reason why it is difficult to identify how people work — the widespread perception biases in today‘s workplace. When putting those questions into conventional surveys, you always get the same kind of result — “flatlining”. Survature is a behavior science tool designed for cases like this. It is easy to deploy. Just like a survey, but the psychology-enabled diagnostic insights are robust, automated, and complete.

Using Survature to ask the question above can reveal which workers in your organization have a laborer mindset, and which workers have the ability to compete in today‘s fast changing business conditions. When dragging any of the 5 responses into the scales, the user’s behavior is captured and their mental priorities determined based on proven behavior science—automatically and in real time.

Visualizations of Survature‘s data reveal a powerful 2D information space, where the X-axis shows the explicit dimension (ie. what people say), the Y-axis shows the implicit dimension (i.e. how they say it). The multidimensional results from asking a simple question, such as the importance of routine day-to-day matters, has given Survature customers many “aha!” moments that have led to great results for both their workers and their companies.