Why we made Survature

Over the past 30 years, computing has transformed our society in so many ways. We believe technology+design can now provide a bridge to help humans better understand humans. We've built Survature to be that bridge. In particular, to help all of us formulate about the future based on a deeper understanding of what matters to people, while also knowing the where, when, how and by how much.

It's amazing how much you can learn about others by simply and genuinely talking to them. Interrogating is the opposite and doesn't work. It also helps if you really listen and don't impose. You'll hear much more. In addition, you need to engage with people, because otherwise you won't hear what people mean to say. Survature's software is built with empathy and lives by these powerful principles through an elegantly simple and yet intelligent interface. Survature has realized a vision that unifies psychology, design, and AI into the same platform.

Survature is the world's smartest survey. On the one hand, it does what surveys ought to do in the first place — to reveal what people think, not just what people are willing to say. On the other hand, it provides what surveys have never touched upon — it automatically visualizes two dimensional views that link intrinsic psychology with the extrinsic real world. For an audience of 15,000 or just 50, Survature provides the best instruments to deploy all of the new scientific findings about us, the humans, from the rapidly expanding literature of management and social sciences. All of this can happen in minutes.

We think Survature is very cool.

The minds behind Survature

Picture of Jian Huang

Jian Huang

Computer Science

Jian Huang is the Chief Executive Officer at Survature providing the vision for reinventing the way the world experiences surveys. He is a professor of computer science at the University of Tennessee (UT) researching data analysis, visualization, and human-computing interaction. His research has received funding from the National Science Foundation, the US Department of Energy, the US Department of Interior, UT-Battelle, and NASA. Jian received his PhD from the Ohio State University.

Picture of Garriy Shteynberg

Garriy Shteynberg


Garriy Shteynberg is an associate professor of psychology at the University of Tennessee. Through his research, Garriy seeks to understand how shared experiences within groups influence what people remember, the goals they pursue, and the things they value. In the past, Garriy has worked with Johns Hopkins Quality and Safety Research Group, P.H.I Consulting Group, and Personnel Board of Jefferson County on questionnaire implementation, design and analysis. He holds an MS in anthropology from Oxford University, and a PhD in social psychology from the University of Maryland.

Picture of Sarah Lowe

Sarah Lowe


Sarah Lowe is a professor, a Fulbright Scholar, and Director of the School of Design at the University of Tennessee. She specializes in interaction design and design research. Her current research explores ways in which user experience can facilitate learning outcomes for students engaging with subjects of cultural heritage. She has experience working with the US National Park Services, the United States Holocaust Memorial Museum, and the Eastern Band of Cherokee Indian. Her professional employment also includes several years at WGBH, Boston's public television station, where her work in the Interactive Department focused on creating digital experiences for American Experience and Annenberg Media in addition to various R+D projects.